PEDIGREE

BUY ONE, FEED TWO

Platform Development, Copywriting, Creative Direction

Few people realize just how much time and money animal shelters spend struggling to find enough good food to feed the animals in their care. Pedigree wanted to create a program that donated food in accordance with consumer purchases, but needed a simple way to share that intent with consumers. Hence "Buy One, Feed Two" – one of their most successful programs in years.