BRAND ARTICULATION EXAMPLE
FOR A PROGRAMMATIC MARKETING FIRM
Copywriting, Brand Positioning, Art Direction
This west coast company is a leader in programmatic marketing, SEO, text marketing and more. As part of a recent brand refresh, they wanted to clarify both their offering and their position in the industry. So I tapped in to everything from consumer research to stakeholder interviews to uncover – and articulate – what sets them apart. This was just the first step toward the later development of consumer-facing language and pieces.