Copywriting, Art Direction
Known primarily for their toothbrush-shaped dental care treats, the Greenies brand also has a product called “pill pockets,” which are exactly what the name implies; tasty little nuggets in which to conceal your pet’s medication. (Because as anyone who’s had to “pill” their pet knows, even the most voracious eater will find a way to swallow everything except the pill.) Recently, the brand has opted for a fun, playful tone, as these Halloween-specific examples show.
The piece on the bottom was an in-store promo for their core line of dental chews.