LEINENKUGEL'S BEER
Tagline, Copywriting, Art Direction, Creative Direction
A series of print ads designed to link uniquely "Northwoods" imagery to the state of mind that Leinenkugel's Beer represents; namely, "The Flavor of the Northwoods."
Copywriting • Brand Positioning • Assorted Tomfoolery
A series of print ads designed to link uniquely "Northwoods" imagery to the state of mind that Leinenkugel's Beer represents; namely, "The Flavor of the Northwoods."