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HATCHTREE
Copywriting • Brand Positioning • Assorted Tomfoolery

LEINENKUGEL'S BEER
Tagline, Copywriting, Creative Direction
Leinenkugel's has long been synonymous with the kind of shared outdoor moments that build lifelong memories. So when the decision was made to move beyond the long-held positioning of “The Flavor of the Northwoods,” offering an invitation to “Join Us Out Here” became an obvious, seamless fit.




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