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HATCHTREE
Copywriting • Brand Positioning • Assorted Tomfoolery
MILLER LITE
Tagline, Copywriting, Creative Direction
"The Brewers Collection" was Miller Lite's first foray into craft beer flavor profiles. As such, it seemed only fitting that the launch work would invite consumers to “See Craft Beers In A Whole New Lite.”


Miller Lite Outdoor
Radio (:60)
Radio (:60)
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